“It’s crazy! Never seen before!” David Sanders exclaimed.
Dealing with unprecedented craziness happens to be Sanders’ specialty. He runs a disaster preparation shop called “The Doomsday Preparer” online, ranging from two-way radios, nunchakus and knives, to “urban survival kits” filled with medical supplies and food. Emergency equipment. Although the company’s mission is to help people better respond to emergencies, it is now in an incredible dilemma. The company posted an announcement on the homepage: “Due to the raging new coronavirus, our supply chain and available inventory are in an unstable state.” Some products will not be delivered until the summer.
Sanders was inspired by Doomsday Survivalists in 2012 before joining the disaster preparedness industry. At that time, the mainstream media had shown the public a lot of doomsday preparations made by doomsday survivors in response to economic collapse or environmental disasters. “Survivalism” and “disaster preparedness” were completely subcultures of the minority at the time.
In the eyes of survivalists, the world is always on the line of life and death, and disaster preparation is absolutely necessary.
The original disaster preparedness customer base was mainly concentrated in large cities. “Now, there is no distinction between cities, villages, or freedom and conservatism. We are faced with everyone.” John Remy, founder and CEO of disaster preparedness website ThePrepared. Remy, who has been preparing for decades, lamented that the current preparers have caught up with the “good times” because the market today gives them more choices than in the past. He said: “Until a few years ago, we were considered extreme people. If you just want to know what kind of water filter to use in an earthquake, you have to go through the online video and endure the torment of the title party. ”
These “stubborn and unreasonable” survivalists in the eyes of these people seem to become “wise” foresight overnight. Disaster reserve, this once marginal cultural behavior, has now become a national mass action.
But having said that, how many people have not thought about what to prepare for these days? When people watch the news on the Internet at home and are restless, preparers kits, survival bags, emergency food sets and other popular products are filling up shopping carts across the United States. Christian Schoff, the founder of survival equipment company Uncharted Supply, said that the popularity of the new coronavirus has aroused public interest in the company’s products, and now almost every day can have comparable customer traffic to Black Friday. He withdrew most of the original ads and posted an announcement on his website, stating that the order at this stage will take several weeks to complete. He said: “Coronavirus has hollowed us out.” Panic is also hollowing out Volkswagen’s wallet. For example, since February of this year, as concerns about the spread of the new crown epidemic in the United States have grown, sales of medical masks and disinfectant hand sanitizers have doubled several times, and currently, sales are far from peak.
This world seems to force everyone to find a way out.
In recent years, the types of survival equipment have become more abundant, and the professionalism has also been greatly improved.
“Disaster survival equipment should not be niche products, they should be placed in grocery stores, department stores, pharmacies, and where people often go shopping.” Los Angeles disaster preparedness company Preppi founder Ryan Cullman prepared for the entire disaster The industry spokesperson said, “Disaster reserve is a wise choice.”
The words are very good, but with the rise of new industry outlets, discussions about survival equipment and chaos in the industry will also be noticed by more people. Preppi’s product list includes survival kits for various needs, and the cheapest $100 weekend survival kit has been sold out. They also launched a special package worth $10,000 that was ridiculed by many survivors. It included $5,000 including water, food, tents, sleeping bags, first aid kits, manual emergency radios, and handheld GPS. Survival equipment and a gold bar with a so-called $2,500. The card-sized gold bars are exquisitely designed and can be used for bartering in difficult situations. Disaster preparation blogger Patrick McCarthy wrote a special article to remind everyone to keep their eyes open and don’t be a fool. “The survival equipment inside is worth only US$1,000, and you can still burn US$4,000 to heat up in difficult times. “As for the gold bars, were they bought for the robbers?” People who are willing to do it themselves should not be lazy, but it is more cost-effective to make their own survival kits.
Of course, Cullman also reminded the entire disaster preparedness industry: “When you run a disaster preparedness company, you must be prepared to deal with all dilemmas. We cannot hypocritically persuade everyone to’hey, to have something before the disaster occurs. Prepare, and then you have no stock at hand.”
Hurricanes, California fires, new coronaviruses… It seems that something happens every year to push more people to the ranks of survivors. Remy said: “The world is very fragile, and the government’s handling is so bad.” Rachel Rildler wrote in a 2018 article on survivalism, which is rooted in the social public security system. Extremely distrustful. And this mistrust stems from the concept that we are only one step away from the competitive status of “everyone is ourselves”. The masses hoarded guns and ammunition, and the noble elites bought bunkers and joined the survivor camp. This world seems to force everyone to find a way out. Rildler pointed out that the election victory of President Trump in 2016 has greatly increased the interest of blue states (more democratically supported states) in disaster preparations. Frequent natural disasters and a lack of optimism about the prospects of the climate crisis have deepened people’s sense of urgency. Even Cullman promoted their Preppi survival kit, emphasizing that the public cannot count on the Federal Emergency Management Agency. In the United States, “extreme distrust of the social public security system” is becoming a default view and is accepted by more and more people. Even if there is no disaster, these survival reserves have a chance to come in handy. Remy said: “In fact, one of the most common uses we have observed is that people will use these disaster reserves to deal with unexpected unemployment.” When there is no money to go to the grocery store, it is used to survive the earthquake. Materials can also last for a while.