The new crown epidemic has had a huge impact on the consumption behavior, shopping habits and even selection criteria of all consumers. Among them, Generation Z, as well as their completely different consumer preferences, sense of mission and brand expectations, have brought unique challenges to companies currently striving to maintain short-term survival and long-term growth. Morning Consult recently released the “Ranking of the Most Favorite Brands of Gen Z”, expounding the evolution of Gen Z’s choice of brands in the European and American markets, and giving guidance on the long-term influence of brand establishment. The brand scores in the list are measured by four key indicators: affinity, trust, influence and recommendation. The following are 10 favorite brands of the Z era.
Netflix score: 285.6
The outbreak of the new crown epidemic has accelerated the transformation of Gen Z’s leisure and entertainment methods. Young people who stay at home are more inclined to use film and television works to fill their leisure time. In the first six months of 2020, Netflix, which has a large number of high-quality dramas, added 26 million subscribers.
YouTube score: 281.7
Also as a video streaming platform, the difference between YouTube and Net f lix lies in originality and diversity. The creativity and diversity of interests of young people are the reasons why the brand is loved.
Google score: 281.3
Innovation has become the biggest driving factor that affects the brand preference of Generation Z. In this element, Google is a well-deserved top player.
Amazon score: 258.3
The epidemic has made online shopping a rigid demand, and Amazon has always taken the quality of its products as its advantage. At the same time, its logistics centers throughout the United States have basically ensured that the goods will be delivered the next day after users place an order, and convenience is guaranteed. In addition, shopping experience and recommendation features are also good aspects of its reputation.
Amazon Prime score: 256.6
As long as buyers pay a certain fee, they can enjoy the Prime membership system with free postage service. This is Amazon’s best strategy, which greatly increases buyers’ shopping frequency and brand reputation.
Apple iPhone score: 256.2
In the past few months, the iPhone’s privacy-oriented feature updates have driven a surge in its trust, and the lasting promise of Apple’s products has provided the brand with sufficient reliability and influence.
Target score: 255.1
As a discount retail store, Target has been working hard in its digital business, which is also an important factor in its brand love. At the end of last year, Target’s performance surpassed Wal-Mart and Costco, which are also retailers, and its digital sales in the second quarter of this year It has increased by 195%.
Spotify score: 252.2
Nintendo (Nintendo) score: 250.3
Games are also an indispensable part of the entertainment life of Gen Z. Nintendo launched “Assemble It!” during the epidemic. “Animal Crossing Friends” has taken the world by storm, providing players with a new path for social entertainment.
PlayStation score: 247.0
The Sony series has always had the brand concept of “low prices and good games”. With the emergence of cloud gaming, Sony began to explore this new form of gaming, which will be the next battlefield for gaming brands.
The latest global university rankings
On September 3, this year’s “Times Higher Education Global University Rankings” was released. This survey covers more than 1,500 universities in 93 countries and regions, and is by far the largest and most diverse university ranking. This ranking was produced by the British education journal “Times Higher Education”. It, together with the QS Global University Rankings and the Global University Academic Rankings, is regarded as the most influential global university rankings.
This year’s survey analyzed a total of more than 80 million citations in 13 million research publications, including survey feedback from 22,000 scholars worldwide. The list uses performance in five areas—teaching, research, knowledge transfer, international perspective, and industry revenue—as its measurement indicators.
Oxford University Score 95.6/Teaching: 91.3 Research: 99.6 Citation: 98.0 International Perspective: 68.7 Industry Revenue: 96.4
Stanford University Score 94.9/Teaching: 92.2 Research: 96.7 Citation: 99.9 International Perspective: 90.1 Industry Revenue: 79.5
Harvard University Score 94.8/Teaching: 94.4 Research: 98.8 Citation: 99.4 International Perspective: 46.8 Industry Revenue: 77.7
Caltech score 94.5/teaching: 92.5 research: 96.9 citation: 97.0 international perspective: 92.7 industry revenue: 83.6
MIT Score 94.4/Teaching: 90.7 Research: 94.4 Citation: 99.7 International Perspective: 90.4 Industry Revenue: 90.0
Cambridge University Score 94.0/Teaching: 90.3 Research: 99.2 Citation: 95.6 International Perspective: 52.1 Industry Revenue: 95.7
UC Berkeley score 92.2/teaching: 85.8 research: 97.2 citations: 99.1 international perspective: 84.3 industry revenue: 72.3
Yale University Score 91.6/Teaching: 91.9 Research: 93.8 Citation: 97.9 International Perspective: 56.1 Industry Revenue: 68.4
Princeton University scored 90.3/teaching: 88.9 research: 90.5 citation: 98.6 international perspective: 54.9 industry revenue: 74.0
University of Chicago score 89.4/teaching: 82.3 research: 88.2 citation: 97.2 international perspective: 69.6 industry revenue: 97.4