Small and micro enterprises are restricted by factors such as corporate culture, talent allocation and survivability, and the effect of craftsmanship is not good. Therefore, it is proposed that government departments support, industry associations take the lead, create online public welfare training platforms, develop vocational skills competition projects, promote school-enterprise assistance work and establish countermeasures and suggestions for artisan culture research centers, and comprehensively assist small and micro enterprises to promote the craftsman spirit.
First, the implementation status of artisan spirit
1. Form and Content
of small and micro enterprises due to a single small number of recruits, than a single induction form, often “old and new” approach In order to reduce training costs, small and micro enterprises prefer those with work experience when recruiting new ones. In terms of vocational training for old employees, 88% of small and micro enterprises have indicated that they have carried out, but due to the high frequency of employee turnover, due to the consideration of input and recycling, the company mainly adopts the form of internal training, which is completed by the company’s management personnel. less. In the training content, it mainly includes vocational skills and professional literacy. The content of professional literacy includes professional ethics, professionalism and professionalism, patience and focus, rigor, pursuit of excellence, customer first, excellence and so on.
2. Effect and reflection
97% of the respondents indicated that after training, their professionalism and craftsmanship have improved, and that colleagues around them have a good professionalism, and a few colleagues have the quality of craftsmanship. Significant changes have been brought about, such as the more dynamic work team, the overall improvement of business level, the trust of more customers, the increase in operating income of the company, and the significant improvement in the competitive advantage of the industry. However, a small number of interviewees said that although the training has brought about positive changes, this change is susceptible to factors such as enthusiasm for work, the pursuit of timely benefits, lack of belief in faith, lack of innovation and conservative status.
Regarding the promotion of craftsmanship, 88% of the respondents indicated that their units have incentives, but only 68% of them have assessment criteria. The main reason is that they lack a deep understanding of the spirit of artisans and cannot integrate them with specific work. And due to the lack of innovation, high turnover rate, not paying attention to product quality, and not paying attention to customer service and other negative behaviors, the craftsmanship spirit is often carried out in the form and surface and can not fall.
3. Manager’s point of view
(1) Craftsmanship is a solid foundation for the customer-first philosophy.
Mei Qi, head of Chengdu Enbang Logistics Co., Ltd., is mainly engaged in road special line transportation. The company was founded ten years ago. It has more than 50 employees and annual business income of nearly 10 million yuan. Mr. Mei said: “Since its establishment, the company has been adhering to the concept of customer first. After development, it has a stable customer base. The company is in a steady development stage. As the person in charge of the company, it attaches great importance to the construction of the system and cultural system, and also highly respects the craftsmen. Spirit, because of the large number of customer maintenance costs and even the loss of customers due to problems such as employee misoperation and weak service awareness, if every employee has the quality of craftsmanship and can do a good job in business and service, at least for each year. The company saves more than 200,000 yuan in service cost expenditure. It is hoped that there will be a social service platform to carry out special training on the application of craftsmanship to small and micro enterprises, and guide small and micro enterprises to develop healthily and rapidly.”
(2) Artisan spirit is enterprise development Power and lifeline.
He Wei, retired in 2009, has successively founded Guanghan Fuxing Cement Products Factory and Zhangzhou Haoyu Cement Products Factory. It mainly operates rainwater sewage pipelines. The company has more than 60 employees and annual operating income of nearly 10 million yuan. Mr. He said: “Quality is life. We must adhere to the professional conscience and ensure that every pipe is up to standard. The company has put forward the production requirements of ‘exquisite production’ and ‘precise monitoring’. Once the finished product is not up to standard, it is willing to abolish or repair it. Outflow. It is because we are adhering to the spirit of ‘double precision’ that we can continue to grow and be recognized by our customers.” He added: “The cultivation of craftsmanship is a subtle process. It must be maintained and implemented from top to bottom. Every manager must learn first.”
Second, the main problems exist
1. Lack of craftsmanship basis
Small and micro enterprises have short life expectancy due to weak anti-risk ability, financing difficulties, and blindness in entrepreneurial positioning. Therefore, most small and micro enterprises focus on how to survive and recycle investment in the early stage of the venture. It is considered that it is more necessary for the company to develop to a certain scale and then carry out cultural construction. Therefore, it invests less in corporate culture construction. Due to the lack of values, beliefs and behavioral norms of the company, it is difficult to establish the cultural essence of inheritance in the short term, and there is no basis for craftsmanship.
2. Lack of artisan spirit and the methodology
for the stable development of small and micro enterprises, there is no effective method of how corporate culture craftsman spirit into. Some enterprises believe that the key to cultural construction is to shape the corporate image. As long as the cultural propaganda is done well, the slogan and logo design will be done internally, and the highlights will be displayed in the business environment. Since the craftsmanship is the sublimation of corporate culture, the related terms are introduced. Or the slogan is the implementation; also some enterprises believe that the corporate culture is the rules and regulations, as long as the system is sound, the culture is formed, and by improving the strictness of management and improving the assessment standards, the craftsman spirit can be realized. These methods of promoting the artisan spirit of heavy image, heavy form or heavy management have not practiced the craftsmanship in the course of business activities and customer service, which is not conducive to the development of enterprises and the individual growth of employees.
3. Lack of craftsmen spiritual power to implement
small and micro enterprises due to the small scale of production and operation, human, material and financial resources is weak, often face competition from large and medium enterprises, managers often attend to the construction and implementation of the work culture and spirit. The motivation for their work stems from immediate benefits and operating costs, because corporate culture and craftsmanship do not bring significant growth in profits in the short term. The management does not focus on the promotion of cultural construction and craftsmanship, which means that enterprises cannot accumulate features, fail to pass on outstanding values in a timely manner, and ultimately affect the development of enterprises and accelerate the loss of employees.
Third, the research conclusions
1. More than enough, lack of strength
Small and micro enterprise entrepreneurs are eager for enterprises to quickly gain a foothold and gain competitive advantage. However, in the early days of the company’s birth, they face many uncertain factors. In their view, although the craftsmanship spirit plays an important role in the development of the enterprise, the current meaning of survival is greater than the culture and spirit. The significance of construction, and the construction of culture and spirit is a long-term accumulation process. It is possible that enterprises have already closed down in the process of accumulation. This is the reason why some managers express their lack of energy.
2. The lack of culture, no tradition
when small and micro enterprises to track, pursue a more large-scale development, the company began mining and refining earlier presented a typical example and good qualities, not because of its early focus on cultural construction, so there No culture can be refined, no spirit can be passed down. Therefore, some enterprises create their own corporate culture by imitating and excavating the cultural factors of other companies in related fields. Such an initiative, due to the lack of accumulation and development process, is only a superficial existence.
3. No way path lack
of small and micro enterprises through culture, with a foundation into the spirit of the craftsmen, but the lack of integration methods and implementation path, practical significance is not fully reflect the spirit of the artisan.
On the one hand, although there are training mobilization, encouragement measures and implementation systems, there is no way to integrate the craftsmanship into the specific links of the production service process, and there is no indicator for evaluating and evaluating the intangible craftsman spirit; on the other hand, it cannot be accurately distinguished. Professionalism and craftsmanship often confuse the two, leading to major differences in the way in which the craftsmanship is cultivated.
1. Create a public online training platform
suggested that government departments to encourage trade associations to build online training platform to build online training courses, and actively carry out for small and micro enterprises, craftsmen spirit to the theme of public welfare training services. On the one hand, industry associations are familiar with the development trend and reality of the industry, and have the functions of organization, coordination and bridges. They carry out the craftsmanship training and have strong credibility and practicality. On the other hand, industry associations can play their role as experts, in-depth study and thinking about the problems that are common in the process of the craftsmanship of small and micro enterprises in the industry, and propose solutions.
2. Conduct ‘Cup artisans’ vocational skills competition
Skills competition is to test with the current industry enterprises an important means of technology and staff professionalism, but also an important way to the spirit of artisans and craftsmen promote culture. Therefore, it is recommended that government departments and industry associations develop skills competitions based on professional types of work, and regularly organize competitions to find artisans and promote artisans through the dual assessment of skills and spirit. Encourage enterprises to identify gaps, explore reform directions and improve methods, and improve the technological development level of the entire industry.
3. Actively promote and strengthen cultural studies artisans
research and breeding artisan culture, is advocating the most important artisan spirit, we must strive to achieve the depth of integration of culture and various cultural artisans, only successfully constructed with a breadth of socialization craftsmen The cultural environment and atmosphere can prompt all walks of life to develop a bottleneck of superficial and formal craftsmanship, and to internalize the spirit of artisans into the hearts of the public. Therefore, it is recommended that each city and state rely on local colleges and universities to establish a craftsman culture research center to serve the development of artisan culture in the region.
4. Actively promote school-enterprise cooperation and support work
Integrating the craftsmanship spirit into the teaching implementation process and cultivating high-quality talents with both skills and spirit has become the value of vocational education. Compared with small and micro enterprises, colleges and universities have more typical and practical significance in the cognition and connection depth of craftsman spirit. Therefore, it is recommended that various industry associations use the role of bridges to build a school-enterprise cooperation platform, promote school-enterprise joint research on the connotation and application of craftsmanship, give play to their respective strengths, learn from each other’s strengths, and deeply implement the spirit of craftsmen.