At 9 am on the day, the traditional Macy’s Thanksgiving Parade was staged in New York. The annual “Black Friday” shopping season in the United States kicked off on Thanksgiving Day. The pressure of “close the store tide” has not been relieved. American physical retailers are afraid to take the “Black Friday” sales period lightly and launch heavy discounts one after another. E-commerce platforms participating in the “Black Friday” this year also added more Chinese elements. US media believes that U.S. retailers themselves bear the consequences of rising commodity costs caused by U.S. tariffs on China.
Attractive discounts in brick-and-mortar stores
Prior to the Thanksgiving holiday, CNN warned that for some struggling brick-and-mortar retailers, this year’s Black Friday is not only the “starting gun” of the year-end sales season, but also a key moment to improve performance. The “Title of the Former Car” is the toy chain retailer “Toy R Us” that announced bankruptcy in 2017. The company hoped that year ’s “Black Friday” results when the business was in trouble, but the dismal sales results became the last to overwhelm the company. Straw. Although Macy’s and Cole Department Store are unlikely to follow in the footsteps of “Toy R Us” this year, American experts say Macy’s has already lowered its sales forecast for this year. If the “Black Friday” sales are not satisfactory, the pressure to close stores will be Will intensify.
On the afternoon of Thanksgiving, physical retailers such as Macy’s, Hills and Best Buy opened their doors. Wal-Mart offers great deals on Apple products. For example, the original iPad was priced at $ 249 during the latest iPad event. AppleWatch and previous-generation Apple phones even offered half-price discounts. Apple Wireless Headphones AirPods and other products also discounted 40%. The original $ 499 Philips 4K Smart TV is discounted to $ 278. Best Buy mainly promotes laptop discounts, with Dell and Acer’s multiple laptops offering nearly 40% discount.
Tariff costs are borne by retailers
Reuters pointed out that the total US imports of Chinese goods in 2018 amounted to 539 billion U.S. dollars, the trade war led to rising prices of Chinese imports, and the shopping season after Thanksgiving accounted for nearly 40% of the annual sales of many retailers in the United States. Retailers such as Wal-Mart did not specifically answer Reuters about the impact of the trade war on their sales, but simply introduced efforts to diversify supply channels. On September 1 this year, the US government imposed a 15% tariff on many Chinese exports to the United States, a move that affected most US retailers. If the United States fully implements the tariff increase plan, Wal-Mart’s cost of selling goods in the fourth quarter will increase by about 19 million US dollars.
The United States “New York Times” reported on the 27th that due to the impact of the trade war, the electronic product prices of the seven major U.S. retailers were generally slightly higher than the same period last year. %, The price of all goods increased by 0.9% over last year. Analysts pointed out that large US retailers have basically adopted the practice of bearing the cost of tariffs to avoid losing consumers due to rising prices. This approach will sacrifice retailers’ profit margins. Oxford economic analysis shows that, except for Wal-Mart, the EBIT of major US retailers has fallen by 6.7% since October 2018, reaching its lowest level since 2010. Jeff Enz, a person in charge of an e-commerce platform that tracks the price changes in the US and China markets, said: “No one wants to dispel the interest of consumers and disrupt the upcoming Christmas shopping season, so everyone avoids the impact of tariffs as much as possible. consumer.”
Chinese e-commerce joins
According to a report released by the China E-Commerce Research Center on the 28th, the “Black Friday” has traditionally been a big promotion activity of American physical retailers, and it can also measure the operating status, operating capacity and promotion of the offline physical industry in the United States to a certain extent. The intensity reflects the prosperity of the offline real estate industry. Before the arrival of “Black Friday”, a Los Angeles merchant made an advance move. The price reduction information attracted customers “this year’s” Black Maya. Mason pulled Chinese e-commerce “, Bloomberg reported that the US e-commerce giant Amazon will join forces to launch a” Black Friday “promotion. Amazon said in a statement that its “pop-up store” opened in Pinduoduo began a three-day promotion on November 28, providing Chinese consumers with about 1,000 foreign branded products.
The “Black Friday” in the United States is adding more and more Chinese elements. After the “Double 11” this year, Tmall, JD.com, Vipshop, Pinduoduo and other Chinese e-commerce platforms have entered the “Black Friday” battle. With the successful holding of the second Shanghai Expo, and this year is the first “Black Friday” after the implementation of the e-commerce law, thanks to many favorable blessings, overseas brands and China’s e-commerce platform will accelerate their linking and will be “Chinese-style” “Black Friday” brings new heat and height.