LinkedIn and self-promotion art

Harry Barnes runs a Twitter account called State ofLinkedln, which has more than 100,000 followers. On this account, he carefully selected the most self-sufficient, self-aware, and full-text posts published by LinkedIn users.

Barnes worked on social media, but he used this account as a hobby. He said that the original intention of creating this account is to make fun of the absurd world that the workplace is bragging about, not for individuals.

Barnes is not the only one who enjoys the easier side of LinkedIn. Like him, there is Twitter account @CrapOnLinkedin (cribbling on LinkedIn), and spoofing LinkedIn accounts, such as “negative speaker” Mike Winnet. However, unlike other social networking sites, Humor and fun is not the norm of LinkedIn. The website has always been a mature and professional social platform. Whether it is good or bad, this situation may be changing.

In 2017, LinkedIn launched the ability to post videos on the platform. Millions of people now use this feature, and LinkedIn said that video is the most likely form of content to open conversations between users. Recently, LinkedIn has also introduced a “reaction” function that allows users to “make more expressive” in communication. Users can now choose whether to mark a post as “seen”, say it is “curious”, or just “like”, “congratulations” or “better”.

Alex Micu, digital director of brand agency Hue & Crv, said that because these features make LinkedIn more like other social networking sites, users may be more inclined to act like on Instagram or Twitter. However, he explained that you must also consider the “selling culture” and self-promotion of many workplaces. These may lead to the unique performance narcissism of LinkedIn.

Miku pointed out that people use some language and exaggerated descriptions are conscious choices, intended to manipulate search engines. To make sure your resume appears in search results, it might be best to use a self-proclaimed description of 20 words, not just a single word. Will Storr, author of “Selfie: Howthe West Became Self-Obsessed,” says that all social media is a conduit for humans to express their basic desires. . “There are two drivers. We want to get along with our own group. This is what drives people to connect, but we also want to achieve a higher status in the group. So once we have established contact, we’ll Starting to compete for status.” He added that in the workplace-based group, the pursuit of status may be particularly intense, because the relationship between higher status and material wealth is particularly evident. Stol explained that competing on social networks will soon become a high-tech arms race that awakens deep-level tribal anxiety.

The story of success is also very touching. Business giants and inspirational self-help instructors are often on the social network, especially on LinkedIn. In the most intense period of an influential battle with an opponent, many people upload videos that they are ridiculously imitating an inspirational self-help mentor, or record their daily routines in the way of a Silicon Valley CEO they have seen. life.

While self-promotion is nothing new, the advent of Facebook and Twit-ter means that impromptu comments that might have been made to a few colleagues or friends may sometimes be shared by a wide range of users around the world. Posts on LinkedIn that are inappropriate and self-proclaimed may spread throughout your career network (and even wider) after a single click.

The risk of a message’s tone or content being out of alignment is high. As LinkedIn’s European, Middle Eastern and Latin American brand director Darain FaraZ said: “Leading has 630 million users from 200 countries, you can’t always see others 100% agree that you think it’s right. “Talk about your own way.” He added: “Our advice to users is to share personal stories and experiences in a sincere and honest way.” It is also worth remembering that technology has never been used exactly as inventors’ intentions. . These unexpected results may be without conspiracy, but may reveal even bigger problems.

In contrast, self-promotion of misjudgment is a less worrying phenomenon, although it is unpleasant.