You rarely find a washroom on the first floor of the mall. Also, their escalators always let you go around the road: there is an escalator on each floor that can only go upstairs, and another escalator can only go downstairs, and the two are still far apart. Department stores, shopping centers, what are the internal design of these places?
Accessibility is a big factor in testing whether they can attract passengers, but in reality, they don’t consider this in architectural design.
Why is the toilet always difficult to find?
The toilets in the shopping malls seem to be “invisible” – so far, the standard design of domestic shopping malls is almost no toilet on the first floor. Even after going to the second or third floor, you can turn into the stairwell to find it. This is because the rent on each floor of the shopping mall is declining. The rent on the second floor and the rent on the first floor sometimes differ by 20%. If the location is biased or new, the rent on the second floor is more likely to be only 40% of the first floor. Of course, developers don’t want to take up the first floor space to set up a bathroom.
There is also a benefit to doing this: pulling the flow of people to the upper level, increasing the likelihood that you will stay in the mall after you have finished using the restroom. At the same time, the toilet is placed in the deepest and remote location, so as not to occupy the visual display of the mall. If a partition is suddenly formed between a store, it will break the continuity of your shopping, so the most savvy practice It is to use the existing stairwell.
Why is the cinema always on the top of the mall?
The top-level business settings are always the most nerve-racking. Generally speaking, with the second floor as a node, the flow of people on each floor is always decreasing. Everyone walks up to a stairway on the first floor. In fact, they all face a choice. They stay on this floor, or go upstairs or downstairs—the probability that people on each floor will continue to go up is only 30%. Therefore, the top level must be set with some highly targeted formats. Also on the top floor are KTV, as well as some large restaurants that are individually attractive. Heavy-duty catering with more oily fumes and larger areas, such as Chinese-style chain stores, are often placed on the top floor, not only for the convenience of discharging fumes, but also because such formats can afford lower rents. But in the case of a movie theater, the space on the top floor will always give way to the latter. The cinema’s environmental requirements are extremely broad: a standard store has a depth of about 16 meters, while a cinema can do 30 meters. Sometimes vertical elevators can’t be reached, and you need to take the escalator from the next floor to get there.
Why can’t the escalator go up and down the same place?
Many elevators in the shopping malls are designed in one direction. One escalator on each floor can only go upstairs, and the other escalator can only go downstairs. The two are still far apart. Although it is convenient on the way to the building, you have to take a big circle after you want to go downstairs. The other is the “scissors ladder”, which is the escalator design that can be used in the same place. It seems convenient, but in fact, every time you go upstairs or downstairs, you have to take a circle. This is the intention of the developer, I hope to design your walking route in the mall into a loop, forcing you to walk around this layer. But nowadays, with the increasingly fierce competition in shopping malls and more attention to the humanized shopping experience, some shopping malls have started to use two sets of escalator systems to facilitate people to walk in the shortest path. In addition, the presence of the escalator cannot obscure the line of sight. For example, the bunker above the door position is the most easily overlooked, because people always go forward as soon as they enter the door. In order to avoid such a dead angle, the escalator on the first floor is always facing away from the main entrance and exit, so you need to turn around and you will see the surrounding shops.
Why do big shopping malls always have to go very far to get to the exit?
If you do not count the back door, fire door, subway entrance, internal passage, etc., a mall will only have one or two main entrances and exits connecting the city roads, and the two main entrances and exits are not in a straight line and cannot be seen from each other. This is because they don’t want you to come in and out at will, but hope that you stay more inside the mall. At this point, compared to traditional department stores with counters in the store, large shopping malls surrounded by shops on both sides can be more cautious: they do not allow retail outlets to open their own outer doors, because as a result, people are likely It will only stay in this store and will not be attracted to other stores in the mall.
Is parking on the same floor and roof parking really cool?
If you think that the parking lot in the mall is in the basement, then you are OUT. Now in the comprehensive shopping places in many cities in China, there are some new parking modes called the same floor parking, that is, there is a corresponding parking lot on each floor of the mall, which directly connects to the entrance of the mall; there is also a roof parking lot, such as Shanghai. K11, Global Harbor Shopping Center, etc. Although these novel ways can solve the problem of parking difficulties, but more because of the developer’s selfishness: its benefits are to save area and overhead, and to drive people to the high level.
From the user’s point of view, as far as the current situation of such designs in China is concerned, they are not as accessible as underground parking lots. If you want to park on the roof or find a suitable location in the upper level parking lot, you must climb the slope like a climbing mountain road. For the same floor parking, unless you know exactly which floor you want to go to, it is easy to feel tangled when parking, and the roof parking is more suitable for people who go straight to the theater and restaurant.
Fortunately, they are not all IKEA.
If you want to talk about commercial line design, that is, “specify” the route you walk around the store, you can’t help but mention the big stores like Wal-Mart and IKEA. One of the reasons for IKEA’s good sales is its unique “one-line” line design. Once you enter the store, it is a very “painful” thing to come out again. Whether you want it or not, you have to follow the mandatory path to go through the “maze” of the whole, in order to find the exit to pay. But fortunately not all shopping venues are IKEA. Many department stores and fast-moving brands pursue efficiency, and they have done calculations – whether it is necessary to design a strong brake line, the answer is no. The movement of IKEA enhances the “experience” of consumers, but in turn, its efficiency will be lower. If it is not a time-consuming person, it will not be willing to go shopping. On the other hand, such as ZARA, Uniqlo, such as fast-moving brands, they do not have a so-called moving line design, but the overall layout, that is, how to display more things in a limited space, creating a relaxed and free shopping experience between goods, Improve shopping efficiency.
Why are more and more shopping malls curved?
Traditional shopping malls and shopping centers are mostly linear single-action lines, and all stores are located on both sides of the site. But now, more and more shopping centers are using the curved appearance and moving lines, although it is more expensive to do so. Imagine standing in a row of horizontally arranged shops, you can only see the shops that are opposite and on the side of your own, but you can’t see the shops farther away, unless they have the signboards. But if the shops on each floor are curved or even circular, then in theory, one person can stand on any side of the store and see all the shops on the side, thus increasing their chances of being attracted to the past. .
Another reason is that the straight line is easy to be boring. This is why the moving lines of public transportation hubs such as subways and airports are as straight as possible, because the straight line gives people the feeling of “going fast” to meet the needs of rapid evacuation.
Why do they all love the atrium?
There is at least one atrium in every large shopping mall. In this open space, sometimes it is a piano performance, sometimes a sculpture exhibition, sometimes a coffee lounge. The essence of a comprehensive shopping mall is to take all the leisure time of the day, but the average person will be tired after a few hours of shopping, then you need to take a breather to go shopping – but they won’t let you go out and gasp, that’s why shopping The center must have an atrium. As an “outdoor space” inside the building, the atrium is a place to slow you down. From the perspective of walking fatigue, the service radius of an atrium is about 250 meters, but if it is from a visual point of view, it is only about 100 meters. If you have not seen the atrium beyond this distance, it will make people feel too stuffy and will not get gasping. “. Their standard practice is: there will be a small atrium every 100 meters or so, and there will be a large atrium every 250 meters. The ratio of the width and height of the atrium is also very particular. It is generally between 1:1 and 1:1.5. It is too high and easy to feel depressed. Too low will lose the effect of gathering and the grandeur of the commercial premises. Although the standard atrium should be open-air or translucent, many places have not done so now. This is entirely due to energy-saving considerations, saving money for air-conditioning and lighting budgets.