Nowadays, the promotion of popular reading is popular all over the world. In Spain and Italy, governments at all levels have made suggestions to encourage people to read more. How did they do it?
Spain: Facilitating people to use debris to read
Chamartin is the transfer station for the Madrid Metro Lines 1 and 10 in the Spanish capital. There is a blue-green streamlined building on the side of the subway. It is a joint subway launched by the Madrid Metropolitan Government, the municipal government and the Metro. library. Maria Haunesh, deputy director of the Library of the Madrid Region, said that statistics show that 36% of Madrid people have the habit of reading when travelling on public transport. Such a subway library is more convenient for people to use the time to read.
As a public cultural service facility designed for the purpose of the people at the beginning of the design, the Madrid Metro Library has put convenience and service into practice. First, after investigation, it was found that most of the readers borrowed books to choose the noon and the evening peak, and the library set the opening time to 13:30-20:00. Second, the electronic touch screen and book box were installed on the outer wall of the library. For the convenience of readers to check and return books; third, readers can use the ID card to pass the library card of the libraries in the Madrid Region in any subway library, and the license and borrowing books are free.
In addition to the Metro Library, the Madrid Region has also launched the “Bus Library”, which dispatches 13 buses with 3,000 books each to the region every day at 10 am, especially to those places where there are no library facilities. These mobile libraries borrow nearly 300,000 books a year.
According to statistics, since the introduction of these people’s reading habits, the proportion of regular readers in the Madrid region has increased by 9%.
Italy: Issue “cultural rewards” for book purchases
In recent years, the number of Italian readers has shown a downward trend. In order to promote the reading of the whole people and enable the society to regain the lost reading tradition, various governments and social circles in Italy have adopted a series of measures and have achieved initial results.
The Italian government allocated special funds to support young people to buy books. According to the 2018 government budget, all Italian youths who are 18 years old in 2017 can apply to the government for a “cultural reward” of 500 euros. With this money, young people can buy books, watch movies and participate in other cultural events.
Governments at all levels in Italy have cooperated with cultural foundations and publishers to organize and launch book fairs with different themes and characteristics. These book fairs not only run throughout the year, but even in larger cities such as Milan and Rome, they hold several book fairs every month, covering topics such as literature, art, and technology.
In addition, the Italian Ministry of Education and local education authorities provide coaches training on how teachers can develop students’ reading interest in the teaching process, so that students can realize that not only can they gain knowledge through reading, but they can also broaden their horizons and even change the significance of life.
Italian President Matarella has served as an ambassador for the reading of the whole people, explaining the importance of reading to the Italian people, especially the young people, and encouraging the people to read as many books as possible.