If you go to the bank, it is impossible to not notice the colorful flyers placed in the lobby or in the eye-catching position of the counter. The eye-catching title on the Zhangzhicai manual and the design of the eye-catching design made some people hope to invest in it, but then suffered losses.
Is the financial statement lying, or is our own “segment” not high, ignoring some information that should not be missed? It should be said that all sales materials have been reviewed by the regulatory authorities, and it is unlikely that obvious mistakes will be made; but if some of these techniques are not taken seriously, it is easy to be disappointed and lose money.
Cat tired 1 fade risk tips
You must remember that no matter what kind of wealth management products, as long as there is income, the risk will come with it. The “risk reminder” part of the wealth management list is often overlooked by investors. The reason is simple, because these tips are often in smaller fonts, lighter colors, appearing in the inconspicuous corner of the product manual.
Therefore, when reading the instructions, please grasp the following principles:
a From the back and before. To really understand, you may want to look at the front and look at the front, because most of the risk tips appear at the end.
b from shallow to deep. Look at the light-colored characters first, then look at the bold characters, because the light-colored characters are deliberately faded, hoping to avoid being overly concerned by you.
c is small and large. Look at the small characters first, then look at the big characters. In most cases, hidden risks and possible losses are hidden in the small caption.
Investors must also resolutely abandon the notion that as long as it is a bank’s wealth management products, it will certainly be safe. In fact, bank wealth management products are financial investment products, which are completely different from savings. These products are as risky as stocks and funds. As for wealth management products that claim to be high-yield but have complicated terms, they must be more cautious. In addition to carefully reading the risk warnings, they should also ask the bank staff in detail about possible risks for judgment.
Cat tired 2 fuzzy income concept
Many investors complained: “There is a 20% rate of profitability for publicity. Why is it only 15%?” This is because the expected income is mentioned on the financial statement.
Investors must look at these attractive numbers while having to look at them more:
a The expected maximum rate of return does not represent the actual rate of return. If you track the performance of past bank wealth management products in the market, the probability of reaching expectations is not high.
b Note whether the rate of return on the financial statement is the annualized rate of return. For example, a three-month wealth management product with an annualized rate of return of 4% does not mean that you invest 100,000 yuan, and you can get back 4,000 yuan in three months. Because this represents a 12-month rate of return. Therefore, even if the expected return is expected, the investor can only get 1,000 yuan.
c The calculation data, measurement method and measurement basis of the expected rate of return of the product should be read in detail.
d The exchange rate loss caused by the investment currency must be included. For example, if you invest in the QDII products in the US market, even if you realize the expected 10% return on the financial statement, the actual income will shrink with the possible appreciation of the RMB.
Catty 3 halo effect
The halo effect proposed by American psychologist Edward Sandeck in the 1920s is now widely used in financial statements. Its core idea is that people’s cognition and judgment of things often only start from the local part and spread to give an overall impression. That’s why you usually see big fonts on the first page of your wealth management list: “Investing for 3 years, the average annual return of the US dollar is 28%, and the Australian dollar is 33%.”
This kind of marketing means is to take advantage of people’s cognitive psychology, only to see what they identify or pursue, and easy to turn a blind eye to others. Some products will write “zero handling fee” and “zero management fee” in the eye-catching places, but they will often be charged in unobtrusive places. For example, some products do not have a participation fee or an exit fee, but product management fees are still available. However, the bold font will only be marked with “no participation fee”.
Therefore, when reading financial instructions, always remember: Do not let the halo effect blind your eyes.
Cat tired 4 white horse non-horse
When studying financial statements, you may wish to consider borrowing the “white horses and non-horses” of the ancient Chinese logician Gong Sunlong. Originally, this logical proposition explores the issues of unity and difference. Today, the same reason can help you avoid misunderstandings: structural deposits are not deposits, and minibonds are not bonds.
In order to achieve better publicity, wealth management product suppliers usually give the product a popular name, which is easy for investors to accept. In the event of a dispute, and the contract text is exempt from liability, this is a hidden rule that some financial institutions now follow.
The so-called structured deposit refers to the bank’s offering to individuals, embedding certain financial derivatives (mainly various types of options) on the basis of ordinary foreign exchange deposits, by linking with fluctuations in interest rates, exchange rates, indices, etc. or with an entity. The credit situation is linked, so that depositors can obtain higher-yield foreign exchange deposits on the basis of certain risks. Obviously, this is quite different from the deposits we know, at least it does not have the characteristics of a carefree principal.
There is also a “double profit deposit.” According to the product explanation, Shuangli deposits are special time deposits linked to foreign currencies, which can receive regular interest and premium income. In other words, Shuangli deposits are essentially time deposits plus foreign exchange options. Obviously, the product may have a higher yield than the deposit, but at the same time it loses the capital preservation characteristics of the deposit and must bear higher risks.
If you only see the “deposit” of “double-profit deposits” and don’t think about it, then you will return to the logical old road of “white horse is a horse.”